Our Process

We follow a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by embracing a hands-on approach in prototyping and testing. Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods to solve complex problems that occur around us



In this phase, our process is to gain an empathic understanding of the problem you are trying to solve. This involves consulting experts to find out more about the area of concern through observing, engaging, and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.


During the Define stage, we put together the information we have created and gathered during the Empathise stage. This is where we will analyze our observations and synthesize them in order to define the core problems that our team has identified up to this point.



During the third stage, designers are ready to start generating ideas. we've grown to understand your users and their needs in the Empathise stage, and we have examined and integrated our observations in the Define stage and ended up with a human-centered problem statement. With this solid background, our team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and we can start to look for alternative ways of viewing the problem.


Now our design team will produce several inexpensive, scaled-down versions of the product or specific features found within the product, so you can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team. This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages.



Designers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase. This is the final stage of the 5 stage-model, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathize. Even during this phase, alterations and refinements are made to rule out problem solutions and derive as deep an understanding of the product and its users as possible.